At Cbs, A Steady Feed Of Bad News
This article is for subscribers only.
When CBS Inc. recently offered to buy WVCY-TV in Milwaukee for $10 million, the network knew it was not a princely sum. But it could hardly have expected this reply: "Research by your office will confirm that the offer is unreasonably low," wrote WVCY Executive Director Vic Eliason in a letter to CBS. "This television station was built and continues to operate with the donations of committed Christians throughout Southeastern Wisconsin. These people have sacrificed in order to have an alternative to the swill that passes as network television programming."
Swill? From the folks who bring you 60 Minutes and the Winter Olympics? It has been that kind of year for the tarnished Tiffany Network.