Red Necks, White Socks, And Blue Chip Sponsors

`Ladies and gentlemen, start your six-packs," yells the front-page headline of the Birmingham Post-Herald for Friday, July 22. Early the next morning, the serious beer-guzzling has begun. Horns are honking, Confederate flags are flying, and a line of cars and pickups stretches four miles down Alabama's Route 77 toward Talladega Superspeedway, home of the Die-Hard 500 stock-car race.

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