Seattle, A Multimedia Kind Of Town

The names are tongue-in-cheek--Mammoth, Humongous, and Hyperbole--but their outsized ambitions are for real. These startups and at least a dozen others clustered in and around Seattle are determined to strike it big in multimedia, a new category of software combining video, sound, and graphics. In the process, they're putting Seattle on the map, right next to cre-

To continue reading this article you must be a Bloomberg Professional Service Subscriber.