Managed Care, Niche By NicheBy
The framed pink slip hangs proudly on Robert E. Patricelli's office wall. As he sees it, the elimination of his job in a 1986 reorganization at CIGNA Corp. may have been the best thing that ever happened to him. It cleared the way for the 53-year-old executive to capitalize on an idea he had broached with the insurer right before leaving: Start a specialty managed-care business to focus on neglected niche markets such as prescription drugs, workers' compensation, and mental health. CIGNA had turned down the idea, preferring to focus on its core health business.
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