Retailing Will Never Be The Same
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Cathy Burke, a 55-year-old secretary in Kearny, N.J., is one satisfied customer. A few days ago, the mailman delivered a $50 pink pants suit and a $40 Kenneth Jay Lane faux gold-and-seed-pearl necklace that she purchased from home shopping channel QVC. She loves them. Burke has bought about 200 items from the network over the past five years. She shops for herself, her children, and her grandchildren, and keeps a "wish list" of QVC items so her family knows just what to buy her on holidays.
Burke spends an average of $50 each time she orders from QVC Network Inc.--most of it on clothes and gold jewelry. "I don't think I'd buy gold from anywhere else," she says. "I would never dream of going to the jewelry counter in a department store."