The Puck Stops Here For Espn
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The sports widows and widowers of America may not agree, but the folks at ESPN think what the nation needs now is more sports on TV. ESPN Inc., the 24-hour network that already offers everything from volleyball to baseball to boxing, is adding hockey to its repertoire on Oct. 6, when it begins airing National Hockey League games.
That's great news for the NHL, which is in danger of dropping off the radar screens of most sports fans. ESPN reaches two-thirds of American households with TV sets, three times the number reached by the league's previous cable network, SportsChannel America.