Frito Lay Is Munching On The Competition

From a conference room in a Dallas high rise, executives at a Frito-Lay Inc. division point outside to a rival's cheeky assault: a billboard touting Eagle Snacks Inc.'s new tortilla chip. Score one for Eagle? Forget it. Frito's sales team struck back by winning most of the snack franchise at the independently operated deli in Eagle's new Dallas headquarters.

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