Home Alone With $660 Billion $660 Billion

Single Americans are turning into a marketer's dream

Meet David Freeman, single.

A prospering freelance journalist, Freeman, 32, has the kind of unencumbered cash flow and hedonistic tastes that make marketers drool. Freeman spends $150 a week eating out or ordering in. He stays in shape by riding his $600 Cannondale bicycle in biathlons. He takes such "adventure" vacations as scuba diving in the Caymans. His New York apartment is crammed with a VCR, two TVs, a fancy stereo, and a personal computer.

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