Phil Dusenberry Takes The Pepsi ChallengeBy
For many students of Madison Avenue, Philip B. Dusenberry epitomized `80s advertising. The vice-chairman of ad agency BBDO Worldwide captured the giddy optimism and over-the-top extravagance of the decade in lavish television commercials for clients such as PepsiCo and Gillette. For Pepsi's "Choice of a New Generation" campaign, he hired Michael Jackson to star in some of the most elaborate productions ever staged for a commercial.
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