Mercedes Revives Maybach to Challenge Rolls-Royce for Rich

Mercedes-Benz is reviving the Maybach name for a second time to challenge Rolls-Royce and Bentley for the world’s wealthiest auto buyers.

Maybach, a 1930s-era marque, will become the ultra-luxury sub-brand of Mercedes, offering more spacious and opulent adaptations of cars like the S-Class sedan. The first vehicle in the rollout will debut later this month.