Disney’s ‘Frozen’ Leads Sales of Licensed Toys in First Quarter
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The love fest between little girls and the film “Frozen” helped Walt Disney Co. maintain its domination of the U.S. licensed toy industry last quarter.
Elsa dolls and other “Frozen” merchandise sold better than any other licensed toys in the first three months of the year, according to NPD Group Inc. The animated movie, released in November, has generated more than $1.1 billion in ticket sales, according to Box Office Mojo. That’s made it the highest-grossing animated film of all time.