Twitter Courting $15 Billion Auto Ads Says Users Buy More Cars
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Twitter Inc., seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household.
About 6 percent of households with Twitter users bought a new car during a six-month period measured by partner Datalogix Inc. last year, the San Francisco-based social network said today in a blog post. Those households bought new vehicles at double the national rate from April to October, according to Datalogix and IHS Automotive’s Polk.