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T-Mobile Price Strategy Seen as Hurdle to Any Takeover by Sprint
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T-Mobile US Inc.’s pricing strategy is a potential roadblock for any Sprint Corp. takeover attempt because U.S. regulators want to preserve a maverick wireless company that offers subscribers lower rates.
T-Mobile is using cheaper plans to gain customers from larger rivals, helping create the kind of competition the Justice Department sought more than two years ago when it sued to keep the company from being gobbled up by AT&T Inc., the industry No. 2 behind Verizon Wireless.