Beats Music Unveils Subscription Streaming to Challenge Spotify
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Beats Music, whose founders turned headphones into a must-have accessory, unveiled a subscription music-streaming service that will attempt to make the money-losing category as hip and profitable as its gear.
Founders Jimmy Iovine and Dr. Dre will offer a $9.99-a-month product combining hand-curated tunes with technology that chooses music based on users’ tastes and moods. To challenge industry leader Spotify Ltd., Beats Music forged partnerships with AT&T Inc. and Target Corp., and signed Ellen DeGeneres to promote the service on her show, said Chief Executive Officer Ian Rogers.