Conservatives Are Getting Trolled by Pajama Boy

A few days ago, Organizing for Action unleashed a new ad for Obamacare, featuring a slender young man in hipster glasses drinking a hot beverage in what looks like a plaid onesie. The copy read: "Wear pajamas. Drink hot chocolate. Talk about getting health insurance." Conservative outlets responded, predictably enough, with a flood of stories about "Pajama Boy," and his fulfillment of every absurd conservative stereotype of liberals.

There's an obvious reason for that: The purpose of Pajama Boy is not to get people to buy health insurance, but to get a rise out of conservatives -- and thereby to engage the solidaristic, money-raising, meme-spreading power of OFA's liberal base.