McDonald’s Tests McD Mobile App at 1,000 U.S. Restaurants
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McDonald’s Corp. is testing a mobile application in 1,000 stores as it tries to lure younger diners at a time when U.S. sales are struggling.
Called the McD, the app sends customers offers they can redeem with their phones at participating stores, Lisa McComb, a company spokeswoman, said in an e-mail. Diners can specify what kind of deals they want to receive, including “buy a breakfast sandwich get one free or $1 Hot ’n Spicy McChicken sandwich.” Users can’t order or pay with the McD app.