Google Adds More User Photos to Ads in Joust With Facebook
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Google Inc. is expanding its use of profile names and photos in advertisements, stepping up competition with Facebook Inc. in social marketing.
Users who endorse a restaurant or give an album a high rating could have their profile information show up as part of an ad that’s seen by friends, Google said today on its website. The changes, which go live Nov. 11, were outlined in an update to the company’s terms of service.