LG, Philips Put Magine’s Cloud Service in European Smart TVs

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Couch potatoes too lazy to deal with set-top boxes or even plugging in their laptops to channel surf on-demand services will have a new option next year: cloud TV, directly on their sets.

Magine AB’s cloud service lets users with an Internet link scan its TV schedules, surf channels, rewind shows and access archived content dating back 30 days via a tablet, phone or computer -- and from early next year, their TVs. LG Electronics Inc. and Panasonic Corp. sets, as well as those made by Royal Philips NV’s venture with TPV Technology Ltd., will come with the Swedish company’s software where Magine operates in Europe.