Twitter Is Said to Ready Customer-Matching Ad Tool
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Twitter Inc. plans to release a tool that makes it easier for advertisers to find their customers who also use the social-messaging service, according to three people familiar with the matter.
The feature will let marketers use e-mail addresses to identify and target Twitter users who match up with a company’s own customer lists, said the people, who asked not to be identified because the plan is private. The tool is similar to a custom-audience feature Facebook Inc. began offering in 2012 and will probably be unveiled by year’s end, the people said.