Pursuits
Swiss Billionaire Meyer Forms Fortune With Kissing Party
This article is for subscribers only.
Dressed in nothing but their lingerie and boxer shorts, more than 300 shoppers lined up outside the Desigual shop in the Soho neighborhood of New York City on Sept. 23, 2010, for a free outfit.
“I got out here at 1 a.m.,” said one customer in a video posted by the company on YouTube, her driver’s license stuffed into a pink bra as bypassers snapped pictures of the crowd, who were attending a marketing event Desigual called an Undie Party.