Fracker Ad Clashes on Screen With Damon’s ‘Promised Land’
This article is for subscribers only.
Before many Pennsylvania movie-goers settle in for Matt Damon’s film about the fight over natural gas drilling, they will see a message from the energy industry offering “straightforward facts” about hydraulic fracturing.
The unorthodox, on-screen pre-buttal of “Promised Land,” which opens nationwide today, is part of an industry campaign aimed at heading off criticism about the process, also called fracking. Instead of direct attacks, which the industry used against the documentary “Gasland,” they are trying to paint Damon’s movie as derivative, condescending and cliched.