Pursuits
Pernod’s Agency Brand Aversion Cools Talk of Cuervo Agreement
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Pernod-Ricard SA, France’s biggest distiller, said it doesn’t plan to take on “agency brands” in the Americas, cooling speculation that it may take over Diageo Plc’s distribution agreement for Cuervo tequila outside Mexico.
“I don’t see that agency brands are the way forward for us,” Philippe Dreano, the head of the company’s Americas unit, said today on a call with analysts. Agency brands are typically beverages that distillers distribute for other drink-makers in markets where they may have a stronger sales force.