Pursuits
Jim Beam Didn’t Get Putin Memo as Whiskey Eyes Russians
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Beam Inc. wants more vodka-imbibing Russians to drink Jim Beam and Maker’s Mark whiskey.
Apparently Vladimir Putin didn’t get the memo. In a campaign to help his people live longer, Russia’s president is pushing the biggest crackdown on alcohol since the cold war. That could complicate Beam’s efforts in a nation that’s a cornerstone of its emerging-market strategy.