Pursuits
Jennifer Lopez Joins NuvoTV to Target U.S. Latino Viewers
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Jennifer Lopez, the actress-singer who put her cross-cultural appeal to use in movies such as “Selena” and “Maid in Manhattan,” is joining NuvoTV, the English-language cable network aimed at Latino viewers.
Lopez, 43, and her Nuyorican Productions will contribute programming, work on strategy and assist in marketing the eight-year-old channel, she said an interview. In exchange, she will receive a minority stake, according to an e-mailed statement that didn’t disclose other financial terms.