SodaStream Takes Marketing Tactic to Coca-Cola’s Hometown
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SodaStream International Ltd. already told Coca-Cola Co. it wouldn’t stop using Coke bottles in its marketing. Now SodaStream is taking the fight to the company’s front door -- or at least the park across the street from Coke’s World of Coca-Cola museum in Atlanta.
On June 22, SodaStream, which sells do-it-yourself soft-drink machines, plans to erect a car-sized cage at Centennial Olympic Park, filled with thousands of used soft-drink bottles and cans. The point: Buying packaged drinks clogs up landfills, while making soda at home helps save the planet.