Facebook Says Ad Growth Isn’t Keeping Pace With Daily Users
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Facebook Inc., the social networking service that is preparing for an initial public offering, said gains in daily users outpaced advertising growth in the second quarter as more members accessed the site from mobile devices.
Facebook, which announced plans to sell mobile ads in February, also saw advertising growth lag behind usage in the first quarter, according to a regulatory filing today. The company cited fewer ads on some pages, after saying it wouldn’t sacrifice user experience for short-term sales growth.