Fiat Years Late to China Sees Ten-Fold Increase in Sales: Cars
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Xu Lei, a 31-year-old investment manager, rarely sees Fiat SpA cars on the streets of Shanghai. No wonder, given that the Italian carmaker sold fewer than 1,000 vehicles last year in the world’s biggest auto market.
“Most of my friends would consider German or American brands when choosing to buy a car,” said Xu, a self-described lover of Italian design who has his eye on a Fiat but for now drives a Citroen.