Buddy Media Embraces Google as CEO Shifts Focus Beyond Facebook

Lock
This article is for subscribers only.

Buddy Media Inc., which makes social-networking management tools for businesses, is forging closer ties to Google Inc. as Facebook Inc. represents a smaller slice of its business.

Buddy Media introduced a partnership with Google’s YouTube yesterday that lets businesses customize their video pages. That builds on a set of services that already work with Google+, the social network owned by Google.