Glaxo’s Horlicks Health Drink Outsells Pepsi in India: Retail
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GlaxoSmithKline Plc’s best-seller in India isn’t a treatment for asthma or cancer. It’s a malted milk drink called Horlicks.
The brand is India’s top packaged beverage behind bottled water and sells more than twice as much as PepsiCo Inc.’s namesake cola. Glaxo, the U.K.’s biggest drugmaker, is seeking to replicate that success in other emerging markets as it sheds over-the-counter medicine brands sold mostly in the U.S.