Toyota Adds to Prius Lineup With Smallest Hybrid Aimed at Fit
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Toyota Motor Corp., Asia’s largest automaker, will begin selling its smallest hybrid car in Japan today to compete with Honda Motor Co. for younger consumers seeking an entry-level fuel-efficient vehicle.
The Aqua compact hybrid, to be marketed as the Prius C in the U.S., will cost from 1.69 million yen ($21,700), the Toyota City, Japan-based carmaker said today in a statement. The company aims to sell 12,000 Aquas a month in its home market.