BSkyB to Broadcast Formula One Races, Ending BBC Exclusivity

British Sky Broadcasting Group Plc, the U.K.’s biggest pay-TV company, won a seven-year agreement to broadcast the Formula One racing series that ends exclusive availability on the publicly funded British Broadcasting Corp.

Beginning in March 2012, the Sky Sports channel will be “the only place to see all the races, with at least half those being exclusively on Sky,” Isleworth, England-based BSkyB said in a statement today. Half of the races and qualifying sessions will still also be broadcast on the BBC’s outlets, it said.