Pursuits
Formula 1 Team Uses 175-Mile-Per-Hour Billboard to Find Sponsors
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Spain’s Hispania Formula One team is using a 175-mile-per-hour billboard to drum up sponsors as its cars race through the glitzy streets of Monaco this weekend.
The team has failed to snag a main corporate backer in its second season in the world’s most-watched racing series. Its cars in the Monaco Grand Prix in two days will feature ‘This Could Be You’ signs to lure support as the economic slump at home makes it harder to find a sponsor.