Deals
Nielsen Holdings, Demand Media Shares Gain After IPOs
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Nielsen Holdings NV and Demand Media Inc. rallied in their first day of trading after selling their initial public offerings above the forecast price ranges.
Nielsen, the television ratings company owned by Blackstone Group LP, Carlyle Group, KKR & Co. and Thomas H. Lee Partners LP, climbed 8.7 percent to $25 in New York Stock Exchange trading after raising $1.6 billion in the biggest private equity-backed U.S. IPO since 2006. Demand Media, which uses freelancers to provide low-cost content for websites, surged 33 percent to $22.65 after selling $151 million in shares in the first venture capital-led U.S. IPO of 2011.