Electronic Arts CEO Hunts Bargain Bin for Acquisitions

Electronic Arts Inc. Chief Executive Officer John Riccitiello said the second-largest U.S. video-game publisher has considered a wide range of acquisitions and found most too expensive so far.

“There are probably 25 companies on our radar that would make sense for us at somewhere between 5 and 10 percent of the asking price,” Riccitiello said yesterday in an interview at Bloomberg’s New York headquarters. He said he’s interested in deals that add technology, capability and intellectual property without identifying potential targets.