Minute-by-Minute: Apple Watch Event Recap

A new Apple Watch by the company's CEO Tim Cook in San Francisco is broadcast on a screen in the Apple Store in Berlin, Germany, on March 9, 2015. — A new Apple Watch by the company's CEO Tim Cook in San Francisco is broadcast on a screen in the Apple Store in Berlin, Germany, on March 9, 2015.
Photographer: Kay Nietfeld/EPA

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March 9, 2015 at 5:17 PM UTC

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Apple is holding an event in San Francisco today for its first new product in years, the Apple Watch. Here's the latest from Sam Grobart:

2:36pm: Thanks for tuning in. Kirk out.