Shira Ovide, Columnist

Being Jeff Bezos Means Never Apologizing About Profits

Despite Amazon’s tiny operating profit margin, its gross profit margin is growing.

Photographer: Drew Angerer/Getty Images

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It is awesome to be Jeff Bezos.

The Amazon.com Inc. CEO is the world’s richest person. He has a meme-worthy physique. And investors love him when he shows them the tiniest bit of profit love.