, Columnist
TV's Troubles Just Got Real
Growth in TV ad-spending just turned negative as dollars flow to digital platforms, an opportunity the media giants are fumbling.
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America's media giants need to tune in to their TV troubles.
Last week, I explained the mess that has become the TV-streaming world -- a dizzying assortment of video apps that not only fail to make much money, if any, for the companies clambering to roll them out, but have also missed the mark when it comes to consumers wanting more choice. We asked for a la carte and got a la debandade.