Gillian Tan, Columnist

Goldman's Apple Foray Ups the Ante on Main Street

Its consumer-finance efforts shouldn't be taken lightly by incumbents such as Synchrony and Citizens Financial.

February 7, 2018 at 8:46 PM UTC

Gillian Tan is a senior reporter covering finance and alternative asset classes including real estate, infrastructure, private equity, private credit, venture capital and sports business. She previously wrote an opinion column for Bloomberg and was a reporter at the Wall Street Journal. She is a qualified chartered accountant.

1518038564_320006228_1-5 — Photographer: Michael Nagle/Bloomberg

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The average American consumer may soon be seeing a whole lot more of Goldman Sachs.

The Wall Street bank is in talks to buy personal-finance startup Clarity Money, Bloomberg News reported on Wednesday, a move which follows its recent acquisition of another startup, credit-card company Final. This all fits in with its broader plan to add $5 billion in revenue by 2020 in part by bolstering its consumer bank, known as Marcus. So, too, does news that Goldman Sachs Group Inc. is in talks to offer loans to Apple Inc.'s shoppers, according to the Wall Street Journal.