Shira Ovide, Columnist

It's Not Time to Hit the Apple Panic Button Yet

Sure, iPhone sales are disappointing, but it's not all doom and gloom.
Photographer: Don Mason/Getty Images
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I have some bad news, and some probably-not-terrible news about Apple Inc.

The bad news was Apple didn't have a terrific holiday season for its most important product. Apple said Thursday that it sold 1.2 percent fewer iPhones in the three months ended Dec. 30 than it did in the same period of 2016. Analysts had expected those unit sales to increase by a few percentage points or so.