, Columnist
She Wants to Make Sure You're Really Watching Facebook
Fidji Simo is responsible for corralling the social network's crucial video efforts.
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Mark Zuckerberg has said digital video is the future of Facebook. It's Fidji Simo's job to make sure he's right.
Simo, vice president of product for Facebook, oversees the company's effort to transform itself into a hub for web video of all kinds, including a new television-like destination that is Facebook's latest high-priority project. Facebook's bet on video has dual goals: Keep its 2 billion users hooked and grab more of the advertising money that contributes 98 percent of the company's revenue.