, Columnist
Peak Subscription Box Has Arrived
Services available have exploded in number, but companies keep betting on the model.
This article is for subscribers only.
I'm starting to think we've hit "peak subscription box."
You know the drill: You sign up online with the likes of Birchbox, BarkBox, Bulu Box or Bitsbox, and the company sends you a container full of specialized goodies. The format1513188118755 has been embraced by a seemingly unsustainable number of competitors and applied to increasingly obscure niches of merchandise.