, Columnist
Norwegian Air Shuttle Is Flying On a Wing and a Prayer
A proposed $4.3 billion Argentine investment is yet more risk for the airline industry's noisy upstart.
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Diego Maradona's "Hand of God" goal helped Argentina dump England's soccer team out of the World Cup in 1986. Three decades later, divine Argentine assistance might be needed by another colorful adventurer: Bjorn Kjos, the boss and co-founder of Norwegian Air Shuttle ASA.
Kjos has plenty on his plate running a European budget carrier and adding cheap services across the Atlantic. Undaunted, he's setting up a low-cost airline in Argentina to boot. Norwegian is targeting $4.3 billion of investment in the country over the next decade and plans direct international flights between Buenos Aires and destinations such as Los Angeles and New York, Bloomberg News reported on Wednesday.