, Columnist
Restoration Hardware Shouldn't Rest on Its Laurels
Its membership program is a surprising success, but it can't ignore e-commerce.
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When RH, the corporate parent of Restoration Hardware, announced last year that it was launching a membership program, I was more than a little bit skeptical.
The luxury-furnishings retailer had just hit a stumbling block. Only weeks earlier, it issued a press release telling investors its promotions weren't driving sales as well as they once did; stores in energy-dependent markets such as Texas were performing badly; and production problems were marring its roll-out of the new RH Modern line.1510948050314