, Columnist
Dick's Sporting Goods Has Blown Its Shot
It squandered a chance to fill the Sports Authority void, and competition is growing.
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Dick's Sporting Goods Inc. seems a little too eager to get the Black Friday party started.
As far back as November 5, the chain was sending email blasts declaring "Black Friday NOW!" and promising up to 50 percent off certain purchases. In a press release earlier this month, Dick's trumpeted it would bring "the excitement and savings of Black Friday to customers earlier than ever this year."
