, Columnist
Toyota's Empire Must Shrink
The automaker should focus on the core 20 percent of models that account for 80 percent of its sales.
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Imagine you went shopping for a Toyota Motor Corp. minivan in Japan with 3 million yen ($27,000) in your back pocket. Which of these models would you pick: The Voxy, the Noah, or the Esquire?
It's a trick question. They're all the same car, with minor variations to tailor them to Toyota's four -- count 'em -- domestic dealership networks.