, Columnist
Victoria's Secret Is on the Right Runway
L Brands is absorbing short-term pain for long-term gain.
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Make no mistake: It has been a dismal year for L Brands Inc., the corporate parent of Victoria's Secret and Bath & Body Works.
Its stock has lost more than a third of its value so far in 2017 as it has recorded sharply lower same-store sales and faced questions about its ability to adapt to changing consumer preferences.