, Columnist
Amazon Hasn't Conquered the World. Yet.
The e-commerce giant is U.S.-centric but has broader sights.
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Without question, this has been a peak year for Amazon.com Inc. paranoia. The company seems to be everywhere, eager to crush or absorb anything in its path. For you "Star Trek" nerds, Amazon is the Borg.
But this fear has obscured a harsh reality: Unlike most other U.S. technology superpowers, Amazon is not very worldly.