Tara Lachapelle, Columnist

Challenging the Kraft Heinz Recipe

Taking an Arm & Hammer to the foodmaker's 3G-backed design.
Photographer: Stephen Lovekin/Getty Images
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As the biggest packaged-food companies scramble to post satisfactory growth figures and maintain grocery shelf space -- potentially by resorting to risky acquisitions -- it's useful to look across the aisle at consumer-goods maker Church & Dwight Co.

It's been 171 years since brothers-in-law Dr. Austin Church and John Dwight began selling baking soda to the masses, forming what has grown into a $12 billion consumer-products company with a brand that continues to be a household name: Arm & Hammer.