Shuli Ren, Columnist

SoftBank Can't Count on Perpetual Fans

Too much financial engineering can try investor patience.
Photographer: Yuya Shino/Bloomberg
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Masayoshi Son has found a new breed of believers: yield-hungry Asian investors.

SoftBank Group Corp. has already issued $7.9 billion of dollar-denominated bonds this year, but there's a key difference versus other offerings.