Shira Ovide, Columnist

Uber's New CEO Inherits an Identity Crisis

Fundamental questions remain about the ride-hailing company's strategy.
Photographer: David Ryder/Bloomberg
Lock
This article is for subscribers only.

Uber Technologies Inc. has finally settled on a new CEO after a lengthy and messy fight over whose vision of the company should win out. The even harder part starts now.

Uber needs to decide whether it's a grown-up company that will start building a sustainable, profitable business suitable for a public company, or if it's still in a teenage phase of spending like mad to push into every country and new area of business it can.